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Clark Crown Gift Card Program Guide

  • Updated

What Is the Clark Crown Gift Card?

The Clark Crown Gift Card is a prepaid, stored-value card that customers can use as an alternative to cash when making purchases at your location.

Why Offer the Clark Crown Gift Card?

Boost Your Bottom Line

  • Increase Traffic: Attract new customers and retain loyal ones.

  • Reloadable: Customers can add value to their cards again and again.

  • Consumer-Friendly:

    • A smart budgeting tool for families and students.

    • A thoughtful gift for birthdays, graduations, holidays, teachers, coaches, and more.

    • Easy to use—balance appears on the receipt after each transaction.

Clark Crown Gift Card Basics

  • Cards are not preloaded with value—they must be activated at the time of purchase.

  • Maximum card value is $250.

  • Cards can be used inside at the register or outside at the dispenser.

  • Transactions are settled with your daily credit card batch.

  • Cannot be used for lottery, money orders, other gift cards, or to pay house accounts or fleet cards.

Getting Started

1. Set Up POS Department Keys

  • Click on the Help Center article that corresponds to your POS.
    Tabs can be found on the left side of this page.

  • Follow the instructions to enable your POS to create and accept gift cards.

2. First Time Gift Card Orders:

3. Test a Card

  • Run a test transaction using one card to ensure POS messages are clear.

4. Train Your Team

  • Train all employees on how to load, accept, and reload the cards.

5. Start Selling

  • You’re ready to begin offering the Clark Crown Gift Card!

Information for Your Staff

  • Cards must be activated by the cashier—they carry no value otherwise.

  • Each load or reload appears as a separate line item.

  • No fees are charged to consumers for using the gift card.

  • Cards can be reloaded by the customer at any time.

Store Policies

  • All Clark and Crown branded stores are required to accept and promote the Clark Crown Gift Card.

  • Do not allow the purchase of gift cards using another gift card.

  • Treat activated gift cards like cash—do not pre-activate.

  • Manual entry is only allowed during a card-present transaction and must include the 4-digit CVD PIN.

    • Note: Ruby Supersystem, Ruby Sapphire, and FD130 terminals do not allow manual entry.

Fraud Prevention Best Practices

  • Be alert to large or bulk purchases of gift cards, especially near the $250 limit.

  • Ask for ID when gift cards are purchased with a credit card.

  • Maintain inventory control—track cards like you would any other product.

  • Match register reports to terminal reports to verify gift card sales.

  • Use POS passwords and limit activation privileges to managers.

Lost or Abused Cards

  • Lost or stolen gift cards will not be replaced.

  • Failure to provide receipts or journal tapes within 10 days of a Clark Brands request may result in removal from the gift card network.

  • Abuse or misuse of the program—by staff or customers—may result in termination of access to the gift card system.

Reordering Gift Cards

When inventory runs low, reorder gift cards easily:

Web Portal Reporting

You may request scheduled reports for gift card transactions. Two report types are available:

1. Gift Card Summary Report

    • Shows total daily sales, broken down by transaction type.

2. Gift Card Detail Report

    • Lists every transaction, organized by card number.

Common transaction types:

  • Tender/Redeem = Indoor purchase

  • CAT Confirmation = Outdoor purchase

  • Keyed Tender/Redeem = Manual indoor entry

  • Issue Gift Card = Value loaded or reloaded

To request reports, email: clientservices@clarkbrands.com

 

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