What Is the Clark Crown Gift Card?
The Clark Crown Gift Card is a prepaid, stored-value card that customers can use as an alternative to cash when making purchases at your location.
Why Offer the Clark Crown Gift Card?
Boost Your Bottom Line
- Increase Traffic: Attract new customers and retain loyal ones.
- Reloadable: Customers can add value to their cards again and again.
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Consumer-Friendly:
- A smart budgeting tool for families and students.
- A thoughtful gift for birthdays, graduations, holidays, teachers, coaches, and more.
- Easy to use—balance appears on the receipt after each transaction.
Clark Crown Gift Card Basics
- Cards are not preloaded with value—they must be activated at the time of purchase.
- Maximum card value is $250.
- Cards can be used inside at the register or outside at the dispenser.
- Transactions are settled with your daily credit card batch.
- Cannot be used for lottery, money orders, other gift cards, or to pay house accounts or fleet cards.
- Is not redeemable for cash unless otherwise required by law.
Getting Started
1. Set Up POS Department Keys
- Click on the Help Center article that corresponds to your POS.
Tabs can be found on the left side of this page. - Follow the instructions to enable your POS to create and accept gift cards.
2. Order Gift Cards:
- Online: go.clarkbrands.com/shopclarkcrown
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Client Services:
- Call: 877-462-5275
- Email: clientservices@clarkbrands.com
3. Test a Card
- Run a test transaction using one card to ensure POS messages are clear.
4. Train Your Team
- Train all employees on how to load, accept, and reload the cards.
5. Start Selling
- You’re ready to begin offering the Clark Crown Gift Card!
Information for Your Staff
- Cards must be activated by the cashier—they carry no value otherwise.
- Each load or reload appears as a separate line item.
- No fees are charged to consumers for using the gift card.
- Cards can be reloaded by the customer at any time.
Store Policies
- All Clark and Crown branded stores are required to accept and promote the Clark Crown Gift Card.
- Do not allow the purchase of gift cards using another gift card.
- Treat activated gift cards like cash—do not pre-activate.
- Manual entry is only allowed during a card-present transaction and must include the 4-digit CVD PIN.
Fraud Prevention Best Practices
- Be alert to large or bulk purchases of gift cards, especially near the $250 limit.
- Ask for ID when gift cards are purchased with a credit card.
- Maintain inventory control—track cards like you would any other product.
- Match register reports to terminal reports to verify gift card sales.
- Use POS passwords and limit activation privileges to managers.
Lost or Abused Cards
- Lost or stolen gift cards will not be replaced.
- Failure to provide receipts or journal tapes within 10 days of a Clark Brands request may result in removal from the gift card network.
- Abuse or misuse of the program—by staff or customers—may result in termination of access to the gift card system.
Damaged Gift Cards
If a customer’s gift card is damaged and cannot be used for payment, the following steps should be taken:
- Store Action: If a consumer attempts to use a damaged gift card at a participating store, the store should contact Client Services at 877-462-5275. Client Services will advise the store to either issue a replacement gift card or pay out the remaining balance to the customer. If the store pays out the balance, Clark will reimburse the store.
- Consumer Action: Alternatively, the consumer can contact Client Services directly. Client Services will then arrange to send a replacement gift card by mail.
Web Portal Reporting
You may request scheduled reports for gift card transactions. Two report types are available:
1. Gift Card Summary Report
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- Shows total daily sales, broken down by transaction type.
2. Gift Card Detail Report
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- Lists every transaction, organized by card number.
Common transaction types:
- Tender/Redeem = Indoor purchase
- CAT Confirmation = Outdoor purchase
- Keyed Tender/Redeem = Manual indoor entry
- Issue Gift Card = Value loaded or reloaded
To request reports, email: clientservices@clarkbrands.com